B2B Clarity
I’ve been interviewing a lot of CEOs as research for my next book, and an interesting thing is coming out of that. The most common reaction, first reaction, when I ask a CEO, can I interview them about how marketing works in their business is …
A lot of the CEOs I speak with have getting new leads or finding new prospects at the top of their priority list for their marketing. And yes, that’s absolutely really important. But sometimes that focus comes at the expense of nurturing, …
I was having coffee this morning with a friend of mine who’s a sales enablement expert, and we were talking about how both in sales and marketing in companies, it’s so common for businesses to see something that worked somewhere else, …
Let’s talk about your sales and marketing funnel. That’s the process that most businesses use to manage getting from prospects that might buy from you to prospects that do buy from you. And today, I want you to try on a different analogy …
The best, most effective marketing I found is the simplest marketing. So less is more, whether it’s the design of your website or the story you tell about your products or your business. So, I want to give you an example of this in real life …
Time is your most precious marketing asset. You can increase your marketing budget, you can hire more staff, you can add vendors, but you have a fixed amount of time. You have the same amount of time as every one of your competitors. So using it …
In 2021, I started recording videos to help CEOs that don’t have a marketing leader on their team, figure out that marketing thing. And I’m excited to say that this is my 100th video! And to celebrate, I went back through the archives, …
I often hear variations on two questions from B2B business leaders: The answer to both starts with another one: A lot of companies have a marketing program that doesn’t align with their business goals. Sometimes they are overextended – trying to …
