Unlock Marketing Insights with Speaker Pete Steege

Marketing on Purpose

Powerfully Simple, Instantly Actionable

Pete Steege reshapes the way business leaders think about marketing. It’s not rocket science, but it is explosive. Pete’s secret to transformational marketing: It’s not how much you do, but why you do it.

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How Marketing Really Works

Pete Steege’s passion and clarity unlock surprising leadership truths and actionable tools that will change attendees’ marketing choices and their business:

Focus first on why you are marketing, and the results will follow.
Do less, do it really well – and learn from everything you do.
Don’t spend time or money without a clear reason for doing it.
Prospects don’t care about you; they care about how you can help them solve their problems.

pete steege - www.b2bclaritymarketing.com

Customizable Speaking Topics

Many CEOs share a dark secret: their marketing is underperforming, and they don’t know how to fix it. The solution is simple, unexpected and incredibly powerful: market on purpose. Learn to develop the three critical CEO superpowers that will transform your marketing. You’ll attract more of the right prospects, accelerate revenue growth and turn customers into champions.

Takeaways

Clarify exactly what marketing can and can’t do for your business.
Re-ignite your passion for your customers and activate their passion for you.
Visualize your ideal marketing team, with the right mix of employees and vendors.
Calculate how much you should invest in your marketing program – and why.

What if everything you thought you knew about marketing was wrong? How could you transform your business, your employees and your customers? Get ready to re-think and reboot your relationship with your prospects, customers and employees with this energetic and entertaining keynote program by global B2B marketing expert and speaker Pete Steege.

Takeaways

Learn the simple but profound truth about how marketing actually works, and how to activate it in your business.
Transform your marketing by going beyond tactics and strategy to a marketing mindset.
Multiply the power of your marketing by activating your employees and customers.
Learn from the mistakes of other leaders by avoiding the five CEO marketing misses.

Artificial Intelligence is already dramatically changing our world, and it’s only the beginning. AI is poised to disrupt business and society more than any technology in history. Learn to navigate these disorienting changes while retaining what makes your business special. How do you leverage these powerful and rapidly evolving tools without losing control of your company’s mission or decimating your team?

Takeaways

Understand the true strengths and limitations of AI technology
Learn from history how to outsmart the smartest algorithms and use them to your advantage
Get clarity on where AI can help your business and where it can’t
Plan for success in an unpredictable, rapidly evolving technology landscape

There is nothing more attractive to prospects than someone who truly cares. Selflessness as a business strategy is a paradox. When you truly center your business on putting your customers’ needs and desires ahead of your own, it attracts them to you like nothing else and helps you succeed. Here’s how to act out the reason your business started in the first place – to provide a solution to meet a need – and build an engine for long-term growth.

Takeaways

Learn how to apply the best principles of leadership to lead your customers from behind.
Master the four levels of customer value to make breakthrough connections with your prospects.
Develop thought leadership techniques that will multiply your influence and create a perception of value.
Leverage the Content Triangle to generate a steady stream of high-value content for your audience.

Testimonials

“I come from the corporate marketing world. Pete boiled down step-by-step what marketing is and how to simplify it like I have never heard before.”

“Pete Steege has written THE marketing manual for smart CEO’s to show them how meaningful relationships can be built at scale to drive sales.”

Meet Keynote Speaker Pete Steege

Like you, marketing expert and business author Pete Steege knows the dirty little secret that so many technology CEOs carry: their marketing is broken and they don’t know how to fix it. The leaders of these firms are befuddled, frustrated, and even a bit embarrassed. They’ve tried everything to fix their marketing; nothing seems to work.

With over three decades of marketing experience – managing, speaking, advising and most importantly, real-life, in-the-trenches global technology business experience – Pete has found a solution through a radically different perspective: marketing isn’t what you do, it’s part of who you are. Businesses that build their marketing program around their purpose break through to have more impact with less angst and effort.

Pete, known for his ability to radically clarify and simplify marketing for business leaders, uncovers elusive truths that crystallize direction and action in CEOs and their teams around even the most complicated and confusing challenges. Pete’s fusion of his authentic storytelling style and his extensive global technology experience connect with his audience at an intuitive, visceral and personal level.

Pete is President and Founder of B2B Clarity, a marketing advisory firm helping technology business leaders build optimized marketing engines that drive business growth. He has driven marketing success for a wide range of B2B software and high-tech manufacturing businesses and products, from 50-person Silicon Valley startups to Fortune 100 firms. Coupled with extensive on-the-ground experience in North America, Europe and Asia, Pete brings a global perspective and fresh ideas to business leaders yearning to crack the marketing code for their business and their team. The author of On Purpose: The CEO’s Guide to Marketing with Meaning, Steege’s conversations have been shared with business leaders around the globe. Companies such as IBM, Seagate, Deluxe, Code42, Domico Med-Device, MTG, StorageTek, Qumu, Think Tank QA and G2Planet have partnered with Pete to engage more prospects, grow revenue and nurture customers like never before.