“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker (1838-1922)
What was true for advertising 100 years ago is true for all of marketing today. Marketing effectiveness is stuck below 50% for most B2B companies. That’s because random acts of marketing sap time and money, without clear success metrics in place.
What if you could free up the wasted half of your marketing to reinvest in the business? At B2B Clarity, we have a track record of helping growing businesses increase revenue, reduce costs and expand market share by rooting out inefficiencies and refocusing marketing investments where they can most help the business.
BUSINESS RESULTS
REVENUE GROWTH
This transforming technology company’s future was in enterprise video streaming. Rebranding and repositioning the company as a leader in this space generated awareness and led to multi-million dollar Fortune 1000 deals.
Result
New market revenue increased 50% in the first year after brand launch.
COST SAVINGS
This fast-growing cybersecurity SaaS company needed to shift to a new market without sacrificing profit and growth. Implementing a more focused and agile content strategy and process eliminated low-impact content and increased re-use.
Result
Content costs were reduced by 70% while revenue grew 17%.