"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
- John Wanamaker (1838-1922)
What was true for advertising 100 years ago is true for all of marketing today. Marketing effectiveness is stuck below 50% for most B2B companies. That's because random acts of marketing sap time and money, without clear success metrics in place.
What if you could free up the wasted half of your marketing to reinvest in the business? At B2B Clarity, we have a track record of helping growing businesses increase revenue, reduce costs and expand market share by rooting out inefficiencies and refocusing marketing investments where they can most help the business.
50% new market revenue growth
This transforming technology company's future was in enterprise video streaming. Rebranding and repositioning the company as a leader in this space generated awareness and led to multi-million dollar Fortune 1000 deals.
New market revenue increased 50% in the first year after brand launch.
70% cost reduction with revenue growth
This fast-growing cybersecurity SaaS company needed to shift to a new market without sacrificing profit and growth. Implementing a more focused and agile content strategy and process eliminated low-impact content and increased re-use.
Content costs were reduced by 70% while revenue grew 17%.
$140 million product launch revenue
This storage device leader had a new-to-the-world product that struggled to fit in customer's traditional categories.
Repositioning the product and creating a new market category helped turn market confusion into a blue-ocean opportunity.
$140 million in high-margin revenue in the first year after product launch.
300% market share growth
This small but global semiconductor equipment manufacturer struggled to gain mindshare with its billion-dollar customers. Identifying and owning a sustainable differentiator gave them a seat at the table and wins that grew market share over larger competitors.
Revenue grew from $21M to $145M in three years; market share tripled.