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  • Writer's picturePete Steege

The Law of Attraction

The marketing law of attraction states that it's easiest to sell to a prospect that wants what you're selling. Obvious, right? However, there are a lot of businesses that, right this minute are spending a lot of time and money trying to convince prospects that aren't their true prospects to buy from them. I want to give you three pointers for things you can do in your business to make sure that you are not breaking the law of attraction. It will help you grow and improve your profits.

Uncovering, Not Creating

First, it starts with what you're selling. You want to make sure that you are providing an answer to an existing need, right? You're uncovering a solution versus artificially creating something that you then need to try to persuade somebody that they have a problem they don't have. So if you're focused on a true need, everything's gonna be easier as you move on down the line.

Finding, Not Persuading

Now you've got that solution to that true need, the next really important thing is to look for prospects that have that need, and don't be tempted to try to broaden your market by talking people into having that need or trying to educate them on how they might have that need. All those things are harder than just going to the source and going to the people that you don't need to explain anything. They get it right away.

Sharing, Not Manipulating

And finally, when you do find those correct people the ones with the problem, because they have that energy, you don't have to waste time trying to create an intricate story or persuade them, convince them, manipulate them. You're really just educating them. You're sharing the good news about the solution you have to the problem that they are well aware of.

If you keep these three aspects in mind, you will find that you are focused less on manufacturing demand and more on getting out of the way and letting that natural attraction to your business flow from the prospects that will love you when you solve that problem.

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