Interview: How to Rightsize your Marketing
I spoke with Dan Erickson at Rocket55 on The Launch Pad about a common challenge for growing B2B businesses: making their marketing fit their business.
Seems obvious, right? But the reality is that a lot of small and mid-size B2B firms try to do too much, and don't deliver effectively on a lot of it. Or they over-focus on a single marketing tactic that leaves them exposed and one-dimensional.
Dan and I spent ten minutes discussing why this happens and how to go about fixing it. In short, this lack of balance comes from a lack of perspective on what marketing's purpose is for your business. The solution? Understand the big picture, put strategy before tactics and measure everything you do.
You can watch the interview here: