The Goals Stage
We design your marketing engine. This stage assesses the current situation, defines desired outcomes, and crafts a comprehensive, right-sized marketing strategy for success. This phase includes targeting, segmentation, brand positioning, the customer journey, and messaging.
The Programs Stage
We install your marketing engine. This stage defines marketing tactics and investments needed to deliver the required marketing results, including content, website, social, lead generation, and customer success. Initial programs are launched to focus on the highest-value activities for long-term success while keeping near-term priorities in mind.
The Systems Stage
We activate your marketing engine. This stage develops your sales/marketing funnel, communications plans, integrations, and processes so you can leverage your powerful new marketing engine and grow your business.
Optional Second Nine-Month Phase of Marketing GPS
The optional second nine-month phase of Marketing GPS takes you from activation to permanence. Three more 90-day stages optimize your processes and embed marketing into your culture. Your team is trained and employees learn how marketing works and how it affects them every day.