Tactics

Have you come across a marketing tactic, some type of a technology or a platform or a strategy, something that seems almost too good to be true, but if you’d just apply it to your business, the leads will start flowing in, or customer revenue …

Avoid Empty-Calorie Marketing So your marketing program, it’s a finite budget. It’s probably not a lot of money. And you have at your disposal almost limitless choices for what you do with that precious time and money to promote your …

There is a time and a place for everything, and that is certainly true when it comes to communicating with your prospects and your clients. You want to speak to them where they are at, to have the most effective uptake of your information by them. …

Here’s another marketing triple for you: three tests you can apply to your awareness tactic options to help you choose which is right. If you know me at all, you’ve heard me talk about strategy has to come before tactics, and the more you …

“We should go to that big trade show this year.” “We need a new website.” “Shouldn’t we be doing Google Ads.? It looks like everybody else in our industry is doing Google Ads.” These kinds of questions are …

What do you call the marketing stuff that your business does? Are they campaigns, programs, initiatives, or tactics? Whatever it is that you call them is not really that important, but I do want to point out two kinds of groups of marketing, things …

Search engine optimization (SEO) is a very popular digital marketing tactic. I’m sure you’ve heard of a transactional company or two that has basically printed money by using SEO to draw customers in and get revenue. In B2B, we’re …