On Purpose
The CEO’s Guide To Marketing With Meaning
“This book has honestly taught me SO much…I never liked marketing, and actively disliked it after a couple of marketing classes that never mentioned authenticity. This book has inspired me to think about marketing in a deeper and more natural way.“
Benjamin B.
Many B2B CEOs carry a dark secret: their marketing is broken – and they don’t know how to fix it. Pete Steege’s groundbreaking book, On Purpose, offer an unexpected solution: focus first on why you are marketing, and the result follow. He reframes B2B marketing around a purposeful mindset that helps business leaders rightsize their campaigns, align their team, and have more impact with less angst and effort.
Using this accessible and usable guide, you will learn:
- What marketing can and can’t do for your business.
- How much you should spend on marketing – and where.
- Which marketing tactics are right for your company.
- Why your most powerful message isn’t about you.
Steege shares his experience from three decades as a global marketing leader for innovative companies, ranging from Silicon Valley startups to large corporations. On Purpose will change how you think about marketing – and help you and your business achieve your boldest goals.
About The Author
Pete Steege is a B2B marketing expert with over 30 years of experience in a wide range of B2B technology and manufacturing business, from 50-person Silicon Valley startups to Fortune 100 firms. He has lived and worked extensively in North America, Europe, and Asia.
He is the founder and president of B2B Clarity, helping CEOs of B2B businesses without a marketing leader, make their marketing work.