Commit To Your Market
Targeting your marketing, targeting your company doesn’t work if it’s just an intellectual exercise. If you’re doing it so you can come up with something to put on your website or to make you sound good, it’s a waste of your …
Leveraging Time in Your Marketing
Time is your most precious marketing asset. You can increase your marketing budget, you can hire more staff, you can add vendors, but you have a fixed amount of time. You have the same amount of time as every one of your competitors. So using it …
Marketing Ninja Move: Diasporas
Marketing Ninja Move: DiasporasToday, I wanna share a marketing ninja move with you that will help you to turbocharge your outreach, get more interest, spread your message further and faster. And that is use diasporas. So for as a reminder, what a …
Buy and Hold Content Strategy
I see a lot of parallels between marketing and finance. For example, the whole idea of a portfolio strategy is just as important for your marketing program as it is for your investments. But the one I wanna talk about today has to do with content. …
10,000 Hours
Marketing that works, has focus. But a lot of people, they take that focus to mean I’m gonna choose the right programs and the right tactics and focus that way. That’s important. But, I’m gonna encourage you today to go beyond what …
100 Videos, 5 Favorites
In 2021, I started recording videos to help CEOs that don’t have a marketing leader on their team, figure out that marketing thing. And I’m excited to say that this is my 100th video! And to celebrate, I went back through the archives, …
Choosing the Best Marketing Metric
Metrics are the key to any successful marketing program. You have to measure what you’re doing to know if it’s working or how to adjust it. But it’s really easy to over instrument your marketing and create a whole bunch of metrics …
Three Steps to Simpler and Better Marketing
A lot of CEOs of B2B businesses that I speak with, are suffering from a pretty common paradox. They look at their business and they see a lot of activities being put in play for marketing, but they don’t see the results. They’re not …
The Calm Before the Storm
For a lot of CEOs, the best marketing is fireworks. It’s big, it’s bold. Think Super Bowl ad or viral video. They wanna see their name out there. The truth is the most effective marketing, especially for B2B, comes upfront before that. …