My definition of marketing is optimizing your company's customer relationships from cradle to grave. If that's true, should Sales report...

The best marketing is generous. It's focused at its core on your customers and how your business can help them. A lot of businesses give...

What do you call the marketing stuff that your business does? Are they campaigns, programs, initiatives, or tactics? Whatever it is that...

The world has changed so much in these past few years. People are taking sides about almost everything, and they're very passionate about...

B2B leaders can learn a ton from B2C. I had a chance to join Leary Gates from Coefficient Advisors last year to talk about thought...

I've been talking about authenticity in marketing for a long time now. That's because being real is so important to your prospects and to...

In B2B marketing, it is so tempting to be inclusive, to broaden your story so that you don't leave people out. You get a bigger market,...

What is the single moment in your customer's journey with you that is the most important in determining your success - your ability to...

There are so many good ideas out there for marketing - great technology platforms, great campaign ideas, great social media sites - all...

Getting your marketing program right is hard. A surprisingly small number of B2B businesses are actually satisfied with the results of...

Marketing and Finance are two professions that you might think are at opposite ends of a spectrum. Actually, they have a lot in common....

In the movie Talladega nights, Ricky bobby famously said, "If you ain't first, you're last." While that may be true in NASCAR, it's...

Some businesses make the mistake of letting their campaigns be their marketing strategy. A campaign is not a strategy and understanding...

A common frustration I hear from B2B CEOs and other business leaders is: "We're doing all of these things with marketing and I'm not sure...

Less is more. It's a common statement you hear from designers about the power of a simple, elegant graphic, or a page that has a lot of...

When is the right time to change your company's brand? How do you do it? B2B businesses tend to struggle with this process. Either they...

How do you generate word of mouth for your B2B business? There are a couple of ways. The first one and most important: satisfy your...

There's a common misperception that marketing is mostly about making people do what you want them to do, rather than what they would...

Marketing technology is amazing. It has transformed the world of B2B business like maybe nothing else in the last decade. But it is a...

There's a characteristic of B2B business is that is important to understand: A customer is not a purchase, and a purchase is not a...