Chat GPT and Marketing
Chat, GPT. Wow. It's on everybody's mind this month, and there's a lot of people wondering how it's going to affect the marketing world....
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- Jan 20
- 2 min
How to be a Thought Leader
Thought leadership is a very powerful tactic that is often overlooked by companies that are trying to grow. I wanna share some tips with...
- Jan 6
- 2 min
Marketing in an 80/20 World
There is a business strategy business model making the rounds lately with consulting firms, which is really cool. It's called 80/20 and...
- Dec 20, 2022
- 3 min
The 3 Gears of a Marketing Engine
Today' post is our 12th and final Marketing Triple. Over the past couple of months I've been talking about three-element dynamics in...
- Dec 15, 2022
- 2 min
Two Ways to Measure Marketing ROI
Today's marketing triple is actually a marketing double, because I want to talk about return on investment - ROI. I've found that there...
- Dec 8, 2022
- 2 min
The 3 Marketing Metric Buckets
Measuring your marketing programs is really important - to show the value of the work you're doing - but sometimes it's difficult because...
- Dec 2, 2022
- 2 min
The 3 Fruits of Marketing
What is the payoff for your business for doing marketing work? All that time and money you're spending - and challenge - you're not doing...
- Nov 3, 2022
- 2 min
The 3 Content Essentials
I believe good content is at the core of most effective marketing programs. So today's marketing triple is: the three content essentials...
- Oct 27, 2022
- 2 min
The 3 Drivers of Marketing Budget
Today's marketing triple is all about money. How much should you spend on marketing for your business? I've found that there are three...
- Oct 20, 2022
- 2 min
The 3 Levels of Customer Value
What is it that your customers value about you that brings them to pay for your service and work with you? Today's marketing "triple" is...
- Oct 14, 2022
- 2 min
The Three Bullseye Filters
It's tempting to take the "small fish / big pond" approach to look at your marketing opportunity. In other words, "This is a...
- Oct 6, 2022
- 2 min
The 3 Tests for Awareness Tactics
Here's another marketing triple for you: three tests you can apply to your awareness tactic options to help you choose which is right. If...
- Sep 29, 2022
- 2 min
The 3 Marketing Superpowers
There are three marketing superpowers: the three characteristics that, if found in a B2B marketing organization and culture, will make...
- Sep 22, 2022
- 3 min
The 3 Tiers of Marketing
I'm excited to tell you that I have published my first book. It's called On Purpose: The CEO's Guide to Marketing with Meaning. In honor...
- Sep 8, 2022
- 2 min
The B2B Easy Button
So...you're a B2B business and you've got a significantly-priced offering or product or service. And you're trying to figure out how to...
- Aug 25, 2022
- 2 min
Move from the Buyer's Journey to the Tryer's Journey
There's a major shift underway in how purchases are made: people are trying things before they buy them. This new capability is being...
- Aug 11, 2022
- 2 min
6 Things To Do Before Choosing A Marketing Tactic
"We should go to that big trade show this year." "We need a new website." "Shouldn't we be doing Google Ads.? It looks like everybody...
- Jul 19, 2022
- 2 min
Your Marketing Portfolio
I think it's pretty typical for business leaders to expect their marketing programs to produce results sooner than they often do. And...
- Jul 7, 2022
- 2 min
5 CEO Marketing Misses
In marketing, it's so easy to over-focus on activity, when isolated activities and random acts of marketing just don't work. And one of...
- Jun 23, 2022
- 2 min
What is Marketing's job?
My definition of marketing is optimizing your company's customer relationships from cradle to grave. If that's true, should Sales report...
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