The Care and Feeding of Advocates
Today I want to talk about customer advocates. Those champions of your business that go out of their way to talk about what a great...
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- May 25
- 2 min
The Best AI Marketing Prompt
"What's the best AI marketing prompt for your business? Spoiler alert: it's not anything you can type into ChatGPT. It's your prompt for how
- May 18
- 3 min
How to Manage Your Marketing Person
How do you manage your marketing? Who's the person that has the plan and makes it happen? If you are a tech B2B company CEO, you...
- May 12
- 2 min
The Law of Attraction
The marketing law of attraction states that it's easiest to sell to a prospect that wants what you're selling. Obvious, right? However,...
- May 4
- 2 min
Your Center of Gravity
A strong business brand, one that is clear, that communicates your true value to the market, that attracts new prospects, that keeps...
- Apr 27
- 2 min
How to Avoid Cosmetrics
Cosmetrics are those annoying metrics that show up every week on the marketing dashboard, in the meeting, and somebody runs through the...
- Apr 20
- 2 min
The Power of Friction in Marketing
When we talk about friction in marketing, usually it's a pretty bad thing. You don't want anything to get in the way of your prospects...
- Apr 13
- 3 min
Why You Need A Marketing Engine
I often talk about marketing as an engine for a business, and the reason I use that term is marketing that works is a system that's...
- Apr 9
- 3 min
5 Ways CEO's Overthink Marketing
Marketing takes up a lot of time. There's always more to do than you can get done, so I want to encourage you to spend your scarce...
- Mar 31
- 2 min
No Pain, No Gain
There's no free lunch in marketing. I've found that no pain, is no gain. If you are not putting in some effort, if you're not suffering a...
- Mar 28
- 3 min
Empty Calorie Marketing
Avoid Empty-Calorie Marketing So your marketing program, it's a finite budget. It's probably not a lot of money. And you have at your...
- Mar 17
- 2 min
Use Here and Now Messages
There is a time and a place for everything, and that is certainly true when it comes to communicating with your prospects and your...
- Mar 10
- 2 min
4 Marketing Action Words
I talk a lot about how you need to put strategy before tactics with your marketing program, but don't get stuck in the ivory tower. You...
- Mar 3
- 2 min
The Syndrome Effect
When my kids were growing up, one of their favorite movies, I liked it too, was The Incredibles. In that movie, Syndrome was the villain...
- Feb 23
- 2 min
Are you Agile or Chasing Squirrels?
Good marketing often has a lot of the characteristics of the agile methodology that's used, that was created for software development,...
- Feb 17
- 2 min
Go Deeper With Your Outreach
Go deeper with your outreach If you're a B2B business and you're out in the market with some kind of marketing outreach to your prospect...
- Feb 10
- 2 min
The Marketing Threshold
If you try to do too many marketing campaigns, programs, activities, at the same time you overwhelm your staff and you're not as...
- Feb 3
- 2 min
Branding Is Not An Option
When you're thinking about your marketing options, all the things you could do with your marketing time and money, are you avoiding...
- Jan 27
- 2 min
Chat GPT and Marketing
Chat, GPT. Wow. It's on everybody's mind this month, and there's a lot of people wondering how it's going to affect the marketing world....
- Jan 20
- 2 min
How to be a Thought Leader
Thought leadership is a very powerful tactic that is often overlooked by companies that are trying to grow. I wanna share some tips with...
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